May’s wife had been diagnosed with cancer, and as the year wore on, her health deteriorated.
May agreed to tackle the assignment, despite difficulties in his personal life. The department store began preparing for Christmas 1939 nearly a year in advance, and tasked May with penning an original holiday story they could market to shoppers. Rudolph’s story began with a Jewish Montgomery Ward copywriter named Robert May. Before Rudolph lit up the small screen, a series of tragedies, twists of fortune and lucky coincidences allowed his tale to endure through decades-eventually ensuring a place in holiday tradition. But each played an important role in the making of Rudolph the Red-Nosed Reindeer, a classic Christmas special currently celebrating its 57th straight year of annual reruns. Reindeer and dentists, puppets and LED light bulbs, Gene Autry and General Electric-these odd pairings might not seem to have much in common. When the special finally aired in 1964, it became such a hit that it has been rebroadcast every year since, making it the longest-running Christmas special in history.
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